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Summer, Sun & Gardentech - A Journey into the Digital World of Gardening

Marketing Manager

We all love summer: the time when our garden is in full bloom and mesmerizes us with its beauty. It used to take a lot of experience and a green thumb to grow and maintain a lush garden. Nowadays, our digitally connected world influences almost every aspect of our lives and even traditional gardening has evolved in the age of digitalization. Thanks to innovative technologies and digital tools, the way we design and maintain our garden has changed drastically.

At COBE we’re always looking for innovative apps and fascinating connections between technology and the everyday areas of life. We guess it's no surprise then, that we recently recorded an inspiring podcast episode with Daniel Trumpp, the CMO & CTO of AL-KO Gardentech. 

In this article, we're taking you on a journey into the world of digitized gardens. Learn why even robotic mowers need a good user experience (UX) and how modern technology helps develop even greener thumbs.

Connecting technology and gardening: a thriving world of possibilities

At first glance, digital technologies and gardening seem to have little to no association with each other. However, they actually have a lot in common. Digitalization has revolutionized the way we design and maintain our gardens in recent years, creating a bunch of new possibilities. 

Technology is playing a key role in optimizing garden grooming and design now. A variety of garden planning apps allow users to visualize their ideas, choose the best plant species and find the ideal location for their flower beds or vegetable gardens. Smart gardening and innovative apps have taken gardening to a whole new level. Often, these apps can even provide information about plant care or growing cycles and help determine the best times to plant the seeds. But how can we ensure that these technologies are accessible and user-friendly for every garden lover?

The role of UX within gardening

Gardening is more than just a hobby – for many people, it's a passion. That's where UX steps into the picture, as it's crucial to ensure smooth, intuitive and user-friendly handling of robotic mowers and other gardening tools. In our podcast episode, our managing directors Daniel and Felix grilled Daniel Trumpp from AL-KO with a series of questions to uncover the secrets around user experience in Gardentech products.

Introducing smart gardening has revolutionized gardening through advanced technologies. A perfectly designed UX allows gardening beginners to use these technologies efficiently without getting lost in complicated processes. The goal is to keep the complex technology in the background and to create a simple and accessible user interface instead. Smart gardening enables people without technical expertise to experience the benefits of modern landscaping. The usability of a robotic mower should be as simple as taking a walk through your own backyard. To make the high value of a successful UX more clear in this context: we're talking about seamlessly merging technology with the user's everyday life, eliminating the need to deal with complicated settings anymore. Like the robotic mower running by itself and conquering the lawn with ease.

To begin with: What exactly is smart gardening?

Smart gardening refers to the use of technology such as sensors, automatic watering systems, weather forecasting apps and wireless controls, to make gardens more efficient and environmentally friendly. These smart devices can carefully monitor the plants' needs and collect data on soil moisture, light conditions, temperature and more. This information helps to better understand plant growth and health, and adjust watering and nurturing accordingly. As a result, garden enthusiasts can keep an eye on their green oases from afar and manage them in a way that saves resources.

Innovation and personalization: the rise of the digital garden industry

Demand for digital garden products is growing steadily, and the innovative power of the gardentech industry is impressive. In our conversation with Daniel Trumpp, we learned how AL-KO Gardentech is responding to users' needs and making personalization a priority.

He emphasizes the importance of product flexibility and personalization as major aspects of the UX. Users can customize their gardening experience and integrate technology into their green oasis in a way that suits them best: 

Every customer has different ideas and a different starting point. Some are very tech-savvy and want to be able to customize every detail of the app, others are happy if the functions are easy to use and if they don't have to worry about a thing. We want our customers to be able to realize their green dreams. That's why we offer a variety of options for them to design their garden the way they want - almost anything is possible in the digital age.

The power of data analytics and constant improvement

Throughout our conversation, the CMO/CTO of AL-KO Gardentech also highlighted the importance of data analytics and continuous improvement in UX-driven gardening. By carefully analyzing user data, companies like AL-KO Gardentech can identify potential weaknesses and optimize their products on an ongoing basis. The goal is to create a dynamic and adaptable ecosystem that sustainably increases customer satisfaction.

The future of digital gardening: growing possibilities

It's just the beginning of the digitized gardening world. With the steady advancement of technologies such as artificial intelligence and IoT, the future of the digital garden is becoming more and more exciting. Daniel Trumpp speaks enthusiastically about AL-KO Gardentech's vision: 

We always want to offer our customers the most innovative solutions and turn the garden into a green technology paradise. We are only at the beginning of an exciting journey. Technology is constantly evolving and becoming more autonomous every day. There are plenty of ideas in our pipeline to make gardening even more enjoyable and sustainable. It's quite clear that the future of the digitized garden is full of potential and possibilities. Combining technology and the love for gardening will continue to lead us to a blooming future.

To wrap up our podcast, we asked Daniel about his very own gardening preferences. Is he the pragmatic type who likes to have as little work as possible in his garden, or is he the type of person that would rather follow up himself by using a pair of nail scissors? This was his answer: 

This is where the techy heart beats in my chest. I tend to describe myself as a nerd. Being a smart home enthusiast in my home, I spend my free time automating things wherever I can. Sometimes even to the displeasure of my wife, who doesn't think it's particularly cool when everything looks like an electronics store. But it's my passion and that's why I'm clearly and 100% the customer type that automates everything in the garden. Not because I don't like gardening, but simply because I'm such a technology geek. 

Tune into our podcast with Daniel from AL-KO Gardentech as we dig deep into the blooming world of digital gardening. From smart garden tools to snazzy apps, tech is sprouting in our backyards. And for us UX/UI enthusiasts, it's a joy to see how user experience helps everyone get their green thumbs digital. Daniel, our CEO, says it best: let's "embrace it digitally". Let's root for the future of digital gardens and grow our joy to new heights.

Be sure to listen to the entire episode now and subscribe on Spotify or Apple Podcasts to never miss an episode!

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About the author

Verena is a Marketing Manager at COBE. She loves taking on new challenges, both in her professional and personal life. She loves anything sports related — from hiking, to weightlifting, or simply watching Bundesliga from her couch. She’s also really nerdy when it comes to Harry Potter.


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