What we do
We at COBE focus on people. Everything we create centres around human needs and motivation.Experience how meaningful insights can take your product to the next level – whether it's qualitative or quantitative UX research, we have the skills and tools to explore the heart and soul of your target audience.
With our well-structured surveys and other quantitative methods, we access the preferences and opinions of large groups of relevant, potential users. And make sure you gain insights as efficiently, fast, and scalable as possible.
We gain extensive insights into the habits and needs of your potential users with ethnographic research and in-depth interviews. Based on the consequential results, we create frameworks such as personas and user journeys, on which we base all strategic and design decisions.
Check our Vodafone Case Study
Long-term Diary Studies
To dig deeper into user habits, needs, and desires over a longer period, we use diary studies. They help us gain insights into the customer journey and recurring interaction with the product. This way, we can extract crucial information on how to improve a digital product in the long run.
What better way to collect more insights on a specific topic than to gather a group of people and conduct research among them? Focus groups raise opinions, inspire, and tend to offer different solutions. Based on all that, you can easily make informed decisions about the future development of your product.
By testing prototypes, we can uncover usability and interaction problems. We aim to find the product’s true potential and see what we can do to make it even better.