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UXi - User Experience Identity

With our homemade UXi Strategy, design decisions are no longer a matter of personal taste.

What we do

"Beauty is in the eye of the beholder." - This popular saying has proven itself true for the design process in many cases. As a result, designers often find it difficult to justify their decisions. To develop a more comprehensible design process and at the same time ensure that the right brand values are represented in a digital product, we have developed the UXi method. See how we use science to craft your very own brand-driven UX/UI design.

UXi Package

With our UXi (User Experience Identity) package, we establish the basis for a brand-driven design language. The UXi is usually created in combination with our Design Vision and consists of three steps: the Semantic Map, the Empirical Knowledge, and the Digital Design Codes. Learn more about each step in our deep dive.
Check our wearonize Case Study

UXi Evaluation

The COBE UXi evaluation determines the compatibility of the brand and the UX design of a finished digital product. To establish the perfect brand design fit, we conduct qualitative research with a specific target group. This verifies the brand quality and identifies the potential for optimisation.

UXi Consulting

In COBE UXi consulting, a team of experts from strategy and design analyses an existing digital product for its brand design fit. We document all positive and negative examples and formulate recommendations for improvement.

UXi Process

Deep dive into details


Semantic Map

The purpose of the Semantic Map is to define a common language to communicate and discuss all design decisions. Following their semantic proximity, each core value is then further refined by sub-values. The core values are derived from the company's brand world and are specified for the world of digital services. The Semantic Map lays the foundation for several UX design factors, such as Visual Design, Usability, Information Architecture, Interaction Design, and Product Design.


Empirical Knowledge

Empirical Knowledge incorporates mental images, impressions, and memories that we associate with certain values. These associations are shaped through cultural and social patterns. By acknowledging them, we can deduce which visual and conceptual elements convey specific values in the user‘s perception. Illustrating Empirical Knowledge in the form of text and images can ultimately help understand the visual representation of values.


Digital Design Codes and Don'ts

Digital Design Codes are the visual and conceptual elements we use to communicate values through design. They provide a powerful idea of the direction the design is heading towards, and leave a strong impression of what the product may look like. The examples we show are an introduction to the design language we want to speak.


Design Vision

After we finish a UXi package, we can continue right away with the definition of the actual design language of a specific product. Which is why we create Visual Principles within a Design Vision. Read more about it here.


Hedonic Quality

The pragmatic quality has become a "hygiene factor" with high-quality usability and functionality being indispensable. We create relevant and differentiating digital products with brand-driven UX design.

Custom Services
You don't know exactly what you need? All our services are scalable – and we adjust them precisely to your needs.
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Related Projects

Meet the projects in which the UXi made a difference

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