What we do
We believe that business innovation should be driven much more strongly from the product, thus the UX perspective. Therefore, we align all your products and services with your underlying business goals. We combine user-centric ideation and validation methods with business modeling and our holistic research approach.

Ideation and Validation
An idea is like a spark that shows the way to a new path, and fresh ideas are at the heart of innovation and progress. We'll help you discover what drives your business and prepare you for what's ahead.
Business Modelling
It's time to ask the hard questions: How do you turn your idea into a successful product? From market and competitor analysis, benchmarking, value proposition, or monetization strategy – we build a resilient business model.
Holistic Research
Now that we've done our homework, it's time to get input from the real world. With our holistic approach to conducting thorough research, we learn if your business model assumptions match your customer needs.
Related Projects
Meet the projects in which research made a difference

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