UXi - Brand Value Fit

The User Experience Identity (UXi) method is our way of translating your brand values into a UX/UI design. This makes your product more unique, trustworthy, and adds real value for your users.

Cost
10k EUR
Language
English and German
Target group
Strategy & Innovation Manager, Product Manager, UX/UI Designer

Agenda & Scope

Strong brands are essential in a competitive environment. To build and maintain such brands, it is important to appear consistent across all channels. The User Experience Identity (UXi) method is our way of translating your brand values into UX/UI design or any other touchpoint. Based on scientific knowledge, the UXi helps users feel your brand while using your product.

1 day workshop (approx. 9am -5pm)
In-person, 5-12 participants
Location & catering
Preparation, documentation, moderation

60 min

Introduction UXi method

45 min

How-to Semantic Map and Empirical Knowledge

60 min

Group work

45 min

How-to Digital Design Codes

60 min

Group work

60 min

Operationalisation of the UXi Methode and Next Steps

Result

Design discussions about personal taste will be a thing of the past. Participants gain a deep insight into the goals, motives and drivers of user behavior. They can evaluate the quality of UX and UI design based on a brand positioning and apply the UXi method practically themselves.

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